GDPR Recommendations For Merchants An Inevitable Guideline

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GDPR Recommendations For Merchants An Inevitable Guideline

GDPR is the general data protection regulation stipulated by the EU to protect data and privacy information for all EU citizens and people within the European economic area. This law was created in other to give individual citizens control over their private data as well as state clearly state and regulate the international businesses must abide the rules to when operating within the EU and countries from the EU.

A SUMMARY OF THE TERMS INSCRIBED IN THE GDRP DOCUMENT WITH REGARDS TO ONLINE MERCHANT SERVICES
1) Companies should act with transparency: That is, companies should inform their customers about, how data shall be collected, how data shall be used where it shall be stored in their privacy policy documents etc.
2) Companies are to obtain the consent of their costumers before any information collection. For example someone may create an account and purchase a particular product or service but may not want his or her information to be used for other purposes for example marketing analysis.

3) Online merchants must ensure that all the personal information that they collect form people online is used solely for the required purpose.
4) People who upload their personal information have the right to delete, consultation correction. Usually this terms are displaced on the checkout pages of the website. The check out page is the page that is shown to online customers during a checkout process. The check out process refers to the process that a buyer of a particular product or service must go through when processing a particular product. The check out box includes information like the shipping method, payment method, amount to be paid, payment confirmation. It is important that the WebPages are built in such a way that customers will ensure a seamless checkout process. The ensuring of a seamless checkout process is because when messages are displayed on the checkout pages, the buyer of a product or service has the right to accept to the terms and conditions, refuse the term and conditions or rather sick for more information. If navigation through a particular website is difficult, potential buyers could abandon the transaction. Under the new EU regulation privacy policy, all checkout pages should display documents or texts explaining clearly what the information collected in the text boxes would be used for. Information included in the text boxes should include; Information patterning to consent for
direct marketing for example “do you want to receive monthly updates, if yes then click on the box below”. The use of data by third parties should also be requested for example “do you want your information to be stored for future purposes?”. Keep in mind that all consent that you ask your users for are not supposed to be merged with text boxes. For cases where you don’t need a permission make sure you state it clearly in your checkout box on your privacy page.

HOW TO BUILD A SEAMLESS CHECKOUT PAGE
A seamless checkout page refers to a checkout page that is smooth, continuous or uniform in quality and combines information in an inconspicuous way. It should contain the following information
1. Include a buy now button that is highly responsive when clicked.
2. Add checkout buttons at the top and bottom of your web page for easy exit and navigation. customers may get pisssed of if they don’t see it.
3. Give users the option to chose whether they want to continue shopping even after the final product has been purchased.
4. Allow users to be able to print their cart receipts after payment.
5. Never forget to insert the links to your privacy policy page.
6. Show security features so as to win the confidence of buyers.
7. Allow a page the permits a rating system. that way ,people will be able to know know good your product or service is.
8. If the user is a returning customer the billing address should return prefilled with information

For example payments powered by payQ have a seamless cashout page and button within the
PayQ website. This makes navigation easy for customers when the visit the pay Q website
PRIVACY POLICY
Privacy policy refers to document that acts as a disclosure statement. It is used to provide
information to clients about the security of their personal information when they visit your
website. It contains information on how customer data is gathered, how it is stored and how it
will be used.
Privacy policy should include the following information;
1. Name of the company, year of creation and registration.
2. Identity of the CEO or main controller.
3. Contact details of the company.
4. Clear specification of the type of data collected.
5. How long they intend to store the data
6. How is the collected information processed and shared.
7. The use of cookies in a particular website is stated by a cookie clause.
8. What will be done in the event of change of privacy policy statement?
9. How to delete data
10. Can they quit the agreement at any point in time?
11. Which third party organizations handle tracking data? That is; for example Google.
12. Incase of an event of theft of information, you have to notify users within 72 hours.
An example of a registered company with a good company policy can be seen below.

CASE STUDY: PAY Q PRIVACY POLICY
PayQ as a leading gateway company and has the following points within its privacy policy

  • REASON FOR PRIVACY STATEMENT:

This Privacy Statement is designed to advise you about the type of information that PAYQ collects and the purposes for which this information is being processed, used, maintained and disclosed. It can be seen in the figure above.

  • COMPANY NAME AND REGISTRATION NUMBER:

PayQ, is an intergraded processing company of PayQ limited with Registration Number as 11427260.

  • PERSONAL INFORMATION:

This Privacy Statement is designed to advise you about the type of information that PAYQ collects and the purposes for which this information is being processed, used, maintained and disclosed.

  •  A STATEMENT ON SENSITIVE DATA AND REASON FOR COLLECTION.
  • CONTACTS DISPLAYED ON THE CONTACT US PAGE

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